Fashion and coffee—two things we love, two things that brought us here.
Raylene Collective is more than just a women’s clothing boutique; it’s a reflection of our journey, our passion, and our shared love for timeless, effortless style. We’re a mother-daughter duo—Tiffany (mom) and Izabella (daughter)—and fun fact: we both share the same middle name, Raylene.
Originally from Northern California, we made the move to Southern Alabama in 2018. It didn’t take long for us to realize that our small town needed a cozy coffee spot, so in 2020, we opened Graceful Rays Coffee in historic downtown Geneva. But our entrepreneurial spirit didn’t stop there. Fashion has always been a huge part of our lives, and we knew our next venture had to reflect that.
In 2024, we launched Raylene Collective, our first curated collection of women’s fashion. The brand embodies a unique west coast fusion of coastal cowgirl, cottagecore, and bohemian aesthetics—a perfect blend of our individual styles. Izabella, affectionately known as Bella Raylene, is the creative force behind the custom designs and collections, while Tiffany is the visionary making it all happen behind the scenes.
Together, we’re building more than just a boutique—we’re creating a brand rooted in authenticity, quality, and a passion for self-expression through fashion.
As always, You’re Gorgeous, Darling!
— Tiffany & Izabella